Application area examples

  • Strategies & Jobs to be done
  • Innovation Strategies & Pipelines
  • Trends & Foresight
  • ESG Strategy & Impact
  • Global Challenges & Ecosystem responses


Case Studies

Global FMCG Major

Innovation Strategies & Pipeline

Supporting their consumer-centric strategy, Hypha enables teams across categories to

  • collaborate on innovation challenges,
  • share knowledge,
  • collectively build ideas, and
  • optimise innovation portfolios and pipelines.

FMCG case study
trends case study 2

Leading Flavours/ Fragrance supplier

Trends & Foresight

Hypha is their unified trend signals platform, enabling global teams to

  • spot,
  • interpret, and
  • respond
to trends effectively and quickly.


Fortune 100 Tech Major

ESG Strategy & Impact

Hypha is the leadership team’s platform to track and manage their global portfolio of strategic ESG initiatives.

Tech Major ESG 1
furniture case study

Global Furniture Brand

Innovation Strategies & Pipeline

Hypha was used by design and product innovation teams to create a new furniture range.

Product concepts were contextualised around categories, living situations, key moments, personas and user journeys. Teams across different markets were then able to provide feedback and insights to create winning products. 


We value the importance of collaboration and diversity of experience and expertise in creating and accelerating innovation. Hypha has become an instrumental tool for us. Simply put, Hypha helps us leverage our consumer, market, and scientific knowledge to generate innovative ideas. We use it to enhance our teamwork, making it easier for us to share and learn from our diverse talents and insights, to build ideas. Hypha is a tool that helps us to create, shape and introduce even better innovations to our customers more quickly.

– VP, R&D

We choose Hypha because it's a platform that allows our teams to capture, share and analyse trend signals in a way that it becomes easier, much more agile and efficient in the way that we monitor signals. We can then deploy and leverage in our day-to-day work.

– Head of Design