Hypha is a great organisational tool. It’s a space where you can access all the content and assets you need to get your job done. By doing the work for you, we connect the dots. Leaving time and energy for you to do the work you love.
How we do it?
We combine the unique qualities of a brand to see how they influence and drive consumer and technical benefits.
We collate trend signals and observations, developing them into macro-trends and insights.
We then gather this information into one simple space for you to seamlessly work across multiple projects.
Leading global brewer
A leading global brewer implemented Hypha with the intention to build a beer knowledge centre for brand marketers. The platform brings together technical, marketing and user perspectives into meaningful, shared knowledge. By providing access to the diverse elements of a brand in one space, they can drive campaigns with ease and efficiency.
Top 10 Insurance company
A Top 10 insurer in Latin America works with Hypha to gather, map and analyse trend signals to drive product innovation. More than 900 users have identified over 10,000 trend signals so far. The pandemic made meeting in-person impossible, but the team continued with their ideation workshops using the Hypha platform.