How we think
Forest Thinking Manifesto
We believe companies and communities should think and behave like forests. They are complex organisms full of diverse entities, they are interconnected and constantly evolving, and they all share a common goal.
Everyone has the power to bring new ideas into the forest. From the intern to the CEO.
Huge variety of organisms with a shared understanding
Embrace the constant change and evolution. Nurture the future.
Be pragmatic, break the silos and connect (the dots) with purpose.
Think holistically and encourage cross-pollination
Prepare for the future by building a collective intelligence from what we've learned
Make knowledge accessible, give people a map and provide landmarks to avoid getting lost.
Bird and bug view
See the wood and the trees. Empathy and context are key.