How can Hypha help your team?
Gather trend signals and observations. Develop them into macro-trends and insights.
Collect and share stimuli. Generate ideas together. Develop promising ones into robust concepts.
Distill brands into tangible and intangible attributes. See how they drive consumer functional and technical benefits.
Align innovation projects and initiatives with strategic objectives. Make portfolio decisions.
Hypha enables Marketing, Brand and Innovation teams to map, organise and connect knowledge, through collective intelligence
Delivers enhanced innovation performance
Supports cross functional value creation
Leverages investments in knowledge assets
Builds on existing platforms, processes, workflows and ways of working